Firstbase
Making first dates great again.
2022
In the dynamic realm of startups, Firstbase emerged with a compelling mission. However, articulating their ambitious vision for the app posed a challenge. Seeking a trusted advisor, they turned to ShareStory. As collaborators, we worked closely with the Firstbase team to breathe life into their brand, crafting launch content and marketing collateral. The goal was clear: propel Firstbase into the market in time for Australia's peak event season.
Firstbase faced the challenge of standing out in the crowded dating app space. ShareStory's solution was an authentic content strategy, capturing real red flag moments from other apps and showcasing the idyllic experience on Firstbase. The relatable concept resonated with the market, creating a compelling narrative that set Firstbase apart.
Our partnership wasn't just about launching an app; it was about creating a movement. Founder Will Parsons praised ShareStory for bringing his ideas to life, stating, "Very happy to work with such a professional bunch of guys and to continue into the future." Together, ShareStory and Firstbase crafted a brand ready to make waves in the competitive world of dating apps – a match made in heaven.
ShareStory conducted an in-depth analysis to understand Amico's market position, strengths, and potential. They we crafted a brand strategy that aligned with Amico's vision and values, setting the stage for a profound transformation.
The Firstbase team had the mission, but weren’t sure on how to articulate their ambitious visions for what the app could be. As a trusted advisor, we worked with their team to bring the brand to life through launch content and then supporting marketing collateral to get the company off the ground in time for peak event season in Australia.
“After jumping into a start up finding good people has been a very hard. ShareStory have changed that bringing my ideas to life and making them better with their input. Very happy to work with such a professional bunch of guys and to continue into the future!” - Will Parsons, Founder
We went the authentic route - capturing the cringey, curious and very real red flag moments that users experience elsewhere. Then the contrasting, idyllic experience on Firstbase. The result? Depending on which ad you watch between your fingers - you’ve either seen this before or been guilty of a dating app red flag yourself.
This relatable concept resonated with the market, showing just how nice it could be to experience better.
