Buxton Private Wealth
You only get one chance at a first impression.
2023
Buxton Private Wealth is a financial management firm that assists individuals in navigating their financial journey.
With a suite of services encompassing strategic advisory, wills, estates, superannuation, portfolio management and more. Paul and his trusted team are their clients professional experts/ - in most instances knowing them and their finances better than they know themselves.
Via a Lightbulb Session it was clear that Buxton Private Wealth’s challenges were in aligning their brand identity to their incredible expertise and reputation.
Within an industry so heavily dependent on trust, discretion, sophistication in both approach and advice; it was critical that BPW looked the part of an elite financial management firm.
Overcoming a previous brand identity attempt, we intimately consulted their team and explored a more sophisticated, luxurious and better-aligned direction that has produced a first impression they’re already seeing returns on.
Taking BPW from self conscious to self assured with this brand refresh has brought out a sense of confidence and business performance inside their founding partners that will set their boutique firm up for massive results in the coming years.
With a global career spanning over 4 decades as the best of the best in financial services, it’s not an easy feat to distil what makes Buxton Private Wealth the clear choice for their clients. Their available expertise and valuable insights are immeasurable.
ShareStory were able to connect, understand and empathise to curate a simple, sophisticated and rich brand direction. One that pays homage to their deep expertise, but presents it in an immediately understandable style.
Much like many boutique firms, BPW doesn’t have an in-house resource for design. In their branding provider they required an identity system with the right assets that could be easily applied and adapted to a placement.
ShareStory delivered a branding system that helped them take a hard to place jpeg and turn that into several iconic brand elements they could use to make their story consistent everywhere.
Branding and referral marketing goes hand in hand. If your reputation precedes you and encourages your colleagues to refer to your business - it’s crucial your first impression lives up to expectations so that you can capture the opportunities you want most.
The primary hurdle for Amico was their generic branding. This lack of distinct identity was a significant obstacle in their interactions with key stakeholders, including customers, investors, councils, and real estate companies. To scale their operations and garner the recognition they deserved, Amico needed a brand transformation that would not just reflect their expertise but also instill confidence in their stakeholders.
