BLACKROC
Evolving a brand through visual content.
2020
BLACKROC, a leading force in the Digital & IT recruitment landscape, boasting expertise across diverse disciplines like UX/UI design, product management, and cybersecurity.
In a saturated market teaming with competitors, BLACKROC struggled to position themselves as the experts they are. Their brand identity, while established, lacked the dynamism and sophistication needed to resonate with discerning clients and candidates.
To elevate BLACKROC's brand, ShareStory crafted a symphony of solutions. Capturing stunning brand imagery and thought leadership videos, and subtly evolved BLACKROC's perception, ultimately attracting top talent and solidifying their position as a recruitment leader – a visual metamorphosis that made their brand sing.
In our strategic partnership with BLACKROC, we embarked on a mission to create premium content meticulously tailored for specific placements, enhancing their brand's impact across diverse mediums. Recognizing the unique demands of different platforms, our team at ShareStory developed a suite of visual and narrative elements, each uniquely crafted to thrive in its intended space. From the nuanced aesthetics of social media visuals to the professional tone of website imagery and the informative style of print materials, our content was designed to seamlessly integrate with each platform while maintaining BLACKROC's core brand identity.
At ShareStory, our collaboration with BLACKROC's internal marketing team was not just about creating content; it was about creating synergy. We integrated closely with their team, immersing ourselves in BLACKROC's culture, values, and brand vision. This deep collaboration enabled us to produce content that was not only high-quality but also highly personalized and aligned with their internal strategies. We worked hand-in-hand with BLACKROC's marketers, ensuring that every piece of content – from dynamic videos to compelling photography – resonated with their specific brand message and audience engagement goals. This partnership approach allowed us to craft content that truly felt like an extension of BLACKROC, reflecting their unique identity and enhancing their market presence in a way that felt authentic and impactful.
Our comprehensive strategy included bespoke photography, engaging video content, and a cohesive branding approach. Collaborating closely with BLACKROC's internal marketing team, we ensured that our content aligned perfectly with their brand voice and objectives.
The outcome was a significant shift in BLACKROC's market perception, establishing them as a credible and respected brand. This transformation demonstrated the impact of targeted branding and content creation in redefining a company's industry standing.
