Eventually, we realised that we weren’t actually selling sheds. We were selling what’s inside the shed: a parent-child bond, a DIY project, a hobby. We were selling a connection to the families and the communities that these buildings ultimately impact.
To sell this connection, we drew inspiration from R&F customer and pilot, Martin Hone, “The thing about a shed is that, from the outside, they’re pretty much all the same. It’s what’s going on inside of them that makes all the difference.”