Local pest control champions, Multipest needed us to think outside of the box for their next advertising campaign. Multipest are a small business, but they had national brand ambitions. They wanted to be seen in the same light as those big players, advertising on the big screen. And they needed it to bring comedic relief, relatability, and a down to earth story for their audience. Multipest knew they loved big, traditional ads from companies like XXXX and NRMA – moments that stuck in the audience’s mind.
The creative rules on the project were simple, but challenging. We needed to increase interest in termite services among a local audience without inciting fear or terror. So, that meant no pest tropes. No collapsing houses, no pincers, no rotting timber. What emotion is there that’s stronger than fear and just as likely to move an audience? Embarrassment.
The lightbulb moment was: “What is more terrifying than finding out you have termites?”… Your child telling their entire class that you have termites.
We matched their brand ambition with an iconic script. Then wrangled a troop of children and locked down a classroom to shoot this quirky comedic video. The end product was destined for cinema and social media advertising across South East Queensland.
We were so excited by the brief on this one — we produced a family-friendly advertisement that created awareness about the issue of having termites in your home.