Craftsmanship became a key factor early in our conceptualisation. We wanted to examine the process of crafting bread from the raw ingredients through to sale. The notion of crafting is best imagined through the use of hands, so we ensured our visuals reflected this.
Inspired by authentic French bakeries we wanted to honour the traditions of our client. Not making their premises appear as a heartless production line but more of a warm traditional kitchen, where each loaf coming out of the oven is cared about.