We’ve been closely partnering with LashJoy for years now. So, we were really excited to hear about their latest technology development. We were even more excited that they wanted our help developing an identity for it.
LashJoy had developed a new app for businesses in the beauty industry. BookJoy is “A delightful-to-use, yet highly advanced booking and scheduling system designed specifically for the highly personal and closely connected beauty industry.” It was an app that addressed all those pain points that its competitors just weren’t.
The creative rules? No clocks, schedules, ticks or generic icons allowed! The booking system industry is flooded with brands utilising these, BookJoy had to feel unique.
Having worked together so closely, this project developed really organically around conversations, rather than in a scheduled meeting — as all good creative concepts do.